Nawet najładniejsza strona internetowa potrzebuje odpowiedniej treści, bez tego naprawdę ciężko będzie liczyć na pozytywne efekty. Znakomitym przykładem mogą być tutaj strony osób, zajmujących się na co dzień fotografią. Stworzenie pięknego portfolio z najładniejszymi zdjęciami w pięknej otoczce w postaci strony internetowej pod wieloma względami może okazać się niewystarczające. Pierwszym problemem będzie pozycjonowanie, które po prostu wymaga treści na stronie i to nie byle jakiej tylko odpowiednio dopasowanej do danej tematyki. Dlatego bez najmniejszych wątpliwości można powiedzieć, że copywriting będzie potrzebny każdej osobie, która zamierza promować swoją działalność gospodarczą w internecie. Już samo znalezienie dobrego copywritera może okazać się nie lada problemem.
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Dlaczego copywriter działający na własną rękę napisze teksty lepiej niż osoba pracująca na etacie w seo agencji. Dzieje się tak, ponieważ ,,etatowiec,, tworzy duże ilości tekstów prawie zawsze opierając się o sprawdzone i działające tematy. Natomiast profesjonalny copywriter ma o wiele większe doświadczenie i do każdego tekstu podchodzi indywidualnie. Dodatkowo osoba na etacie musi wywiązywać się ze ścisłych terminów, a tak zwany wolny strzelec może każdemu tekstowi poświęcić o wiele więcej czasu. Jednak za jakość się płaci, cena w agencji to około 25 zł za 1000 zzs, a u dobrego, zaznaczam profesjonalnego copywritera stawka zaczyna się od 50 zł za 1000 zzs.
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